Privacy Policy

Last Updated: May 13, 2025

Introduction

At Colr. Theory, LLC ("Colr Theory," "we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.colrtheory.com (the "Site") or engage with our services.Please read this Privacy Policy carefully. By accessing or using our Site and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site or services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

Complete forms on our SiteContact us through our "Contact Us" formSign up for our servicesSubscribe to our newsletterRequest a consultation or discovery callEngage with our AI tools and automations

The personal information we may collect includes:

NameEmail addressPhone numberBusiness name and informationWebsite URLProject requirements and goalsCommunication preferencesPayment information (processed through secure third-party payment processors)

Information Automatically Collected

When you visit our Site, we may automatically collect certain information about your device and usage patterns, including:

IP addressBrowser type and versionOperating systemReferring websitePages you viewTime spent on those pagesLinks you clickSearch terms you enterAccess times and dates

We collect this information using cookies, web beacons, and similar technologies. We use this data to analyze trends, administer the Site, track users' movements around the Site, and gather demographic information about our user base as a whole.

Information from Third Parties

We may receive information about you from third parties, such as business partners, social media platforms, and data providers. This information helps us improve our services and customize your experience.

How We Use Your Information

We use the information we collect for various purposes, including to:

Provide and maintain our servicesProcess and fulfill your requestsCommunicate with you about our services, updates, and promotionsImprove our Site and servicesPersonalize your experienceRespond to your inquiries and provide customer supportSend you technical notices and security updatesMonitor and analyze usage patterns and trendsDetect, prevent, and address technical issuesComply with legal obligationsEnforce our terms of service

AI and Automation Features

Colr Theory offers various AI-powered features and automations, including but not limited to:

Inbox LabelingAutomatic Invoice Follow-Up SystemMissed Call TextbackDatabase ReactivationCustom Automation Solutions

When you use these features, we may collect and process additional data necessary for their functionality. This data is used in accordance with this Privacy Policy and solely for the purpose of providing and improving these specific services.

How We Share Your Information

We may share your information in the following circumstances:

With service providers who perform services on our behalf (such as hosting providers, payment processors, email delivery services)With professional advisors (such as lawyers, accountants, and insurers)With business partners with whom we jointly offer products or servicesIn connection with a business transaction (such as a merger, acquisition, or sale of assets)When required by law or to protect our rights, privacy, safety, or propertyWith your consent or at your direction

We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure,

alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

The right to access your personal informationThe right to correct inaccurate informationThe right to request deletion of your informationThe right to restrict or object to processingThe right to data portabilityThe right to withdraw consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). To learn more about your California privacy rights, please contact us using the information provided in the "Contact Us" section.

Children's Privacy

Our Site and services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information from our records.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated Privacy Policy on this page with a revised "Last Updated" date. We encourage you to review this Privacy Policy periodically.

Third-Party Links and Services

Our Site may contain links to third-party websites, services, or applications that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of these third parties.

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small text files that are stored on your device when you visit our Site. They help us recognize your device and remember certain information about your visit.

Types of Cookies We Use

Essential Cookies: Necessary for the Site to function properlyAnalytical/Performance Cookies: Help us understand how visitors interact with our SiteFunctionality Cookies: Enable enhanced functionality and personalizationTargeting Cookies: Record your visit to our Site, the pages you visit, and the links you follow

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. However, if you disable or refuse cookies, some parts of our Site may not function properly.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:Colr. Theory, LLC

Email: [email protected]